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[Part 1] 50 Best Marketing Tools out of 100s Tested in the last 3 Years
I’m working in a growth marketing agency. Marketing tools are 30% of what we do, so we use them a lot and experiment with the new ones as much as possible.
There are thousands of tools and it’s easy to get lost, so I wanted to share the tools we use most on a daily basis. And divide the list into 14 categories.
I thought this could be handy for Entrepreneurs.
Why adopt tools? I see marketing tools as tireless colleagues. If you can’t hire an employee, choosing the right tool can solve your problems, because they
- Are super cheap.
- Work 7/24 for you.
- Don’t make mistakes.
- Don’t need management. (or needless management)
- Help you to automate the majority of your lead gen process.
- Onwards to the list.
(With the pricings post ended up quite long, you can find a link in the end if you want to check the prices)
#1 ActiveCampaign is armed with the most complicated email automation features and has the most intuitive user experience. It feels like you already know how to use it.
#2 Autopilot is visual marketing automation and customer journey tool that helps you acquire, nurture based on behaviours, interest etc.
#3 Mailjet: This is the tool we use to send out bulky email campaigns such as newsletters. It doesn’t have sexy features like others but does its job for a cheap price.
#4 Skrapp finds email of your contacts by name and company. It also works with LinkedIn Sales Navigator and can extract thousands of emails in bulk + have a browser add-on.
#5 Hunter: Similar to Skrapp but doesn’t work with LinkedIn Sales Navigator directly. In addition, there are email templates and you can set up email campaigns.
#6 Prospect combines the personal emails, follow-up calls, other social touches and helps you create multichannel campaigns.
#7 Reply is a more intuitive version of Prospect. It is easy to learn and use; their UX makes you feel good and sufficient.
#8 Salesflare helps you to stop managing your data and start managing your customers. Not yet popular as Hubspot and etc but the best solution for smaller B2B businesses. (we’re fans)
#9 Hubspot: The most popular CRM for good reason and has a broader product range you can adopt in your next steps. Try this if you have a bulky list of customers because it is free.
#10 Pardot: Pardot is by Salesforce, it’s armed with features that can close the gap between marketing and sales.
#11 Salesforce is the best sales automation and lead management software. It helps you to create complicated segmentations and run, track, analyze campaigns from the same dashboard.
#12 LinkedIn Sales Navigator gives you full access to LinkedIn’s user database. You can even find a kidnapped CEO if you know how to use it with other marketing automation tools like Skrapp.
#13 Pipedrive is a simple tool and excels in one thing. It tracks your leads and tells you when to take the next action. It makes sales easier.
#14 Qwilr creates great-looking docs, at speed. You can design perfect proposals, quotes, client updates, and more in a flash. We use it a lot to close deals, it’s effective.
#15 Crystalknows is an add-on that tells you anyone’s personality on LinkedIn and gives you a detailed approach specific to that person. It’s eerily accurate.
#16 Leadfeeder shows you the companies that visited your website. Tells how they found you and what they’re interested in. It has a free version.
#17 Intercom is a sweet and smart host that welcomes your visitors when you’re not home. It’s one of the best chatbot tools in the market.
#18 Drift is famous for its conversational marketing features and more sales-focused than Intercom.
#19 Manychat is a chatbot that helps you create high converting Facebook campaigns.
#20 Plann3r helps you create your personalized meeting page. You can schedule meetings witch clients, candidates, and prospects.
#21 Loom is a video messaging tool, it helps you to be more expressive and create closer relationships.
#22 Callpage collects your visitors’ phone number and connects you with them in seconds. No matter where you are.
#23 Instapage is the best overall landing page builder. It has a broad range of features and even squirrel can build a compelling landing page with templates. No coding needed.
#24 Unbounce can do everything that Instapage does and lets you build a great landing page without a developer. But it’s less intuitive.
I'm an ex-commercial copywriter that wrote brands such as Unilever, Axe, Rexona, Sunsilk, Unicef, Mazda, Shell, BNP Paribas, and Avon. Then I got my growth marketing education at GrowForce, since then I'm constantly learning. Currently, I'm in charge of inbound marketing and a part-time consultant at GrowForce.
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